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Welcome to
The Game

Pheasant sitting in a field of butter cups
The Game Farmers' Association (GFA) is a trade organisation dedicated to the production of quality gamebirds for the UK shooting industry.

Many shoots in Britain rely on hand-reared gamebirds, released into the countryside during the summer to supplement the wild stocks before the winter shooting season begins. Good game farming ensures that these birds, mostly pheasant and partridge, are strong, fit and ready for the natural environment in which they will live.

Most game farmers in Britain are members of the GFA and the Association represents their interests, as well as encouraging everyone who rears game to follow high standards.

Some of our most important work has been to secure near-identical yet practical Game Rearing Codes for England, Scotland and Wales. These ensure that game farming is officially recognised by Government and is always carried out to a high welfare standard, backed by the force of law.

Latest News & Information

New General Licences - “A Step in the Right Direction”

After a meeting in early December with Aim to Sustain partner organisations (including the GFA) Defra has now issued the 2022 versions of GL40, GL41 & GL42 – the General Licences that allow  ... read more

Bird Flu Outbreak Continues to Worsen

With the number of confirmed cases in captive birds having reached 78, the current outbreak now involves three times as many cases as last winter (26 cases), which itself was the worst outbreak at tha ... read more

Aim To Sustain gathers momentum

After receiving strong support from the shooting community, through a ten-week consultation, the Aim to Sustain partnership has pushed on at pace.   The first phase of work has been to coordina ... read more

Bird Flu latest - 25 November 2021

DEFRA announces UK-wide housing measures to protect poultry and captive birds against avian flu. Click here for an update on the latest situation.   ... read more

Bird flu and Gamebirds: Revised Guidance Issued

Government has joined with organisations involved in gamebird management to issue revised guidance on bird flu and the way it can affect the activities of gamebird rearers.   Published today by ... read more

Avian Influenza Strikes, National Protection Zone Announced.

As of 5pm on 3/11/2021 the Government introduced a National Avian Influenza Protection Zone (AIPZ) which covers England, Scotland and Wales, in response to confirmed cases of High Path H5N1 in Worcest ... read more

GFA raises its’ profile at Ragley Hall Game Fair

In addition to being part of the launch of Aim to Sustain at the Game Fair on Friday 23 July, the following day, Dominic Boulton (right) joined Roger Draycott (centre) from the Game and Wildlife Conse ... read more

GFA proud to be part of Aim to Sustain

Nine leading rural organisations, including the GFA, have launched a new partnership that will promote sustainable game shooting. Aim to Sustain launched at The Game Fair at Ragley Hall on Friday ... read more